Why exhibit at the Baby Boomers & Retirees Lifestyle Expo?

We can give you 218 billion reasons.

The wealthiest demographic in recent history, the baby boomers, have a staggering $218 billion ready to spend.

Between 2001 and 2011, the number of people under 50 will grow by just 2%, while the over-50 population will explode by 32% during the same period. (Source: Foreseechange).

This means an increasingly aging population, and a growing market for services targeted at this particular demographic.

Recent research reveals that while baby boomers consist of the most cashed-up demographic in Australia, marketers are overlooking this potential goldmine in favour of generations X and Y. Mass media advertising is targeted at the younger generations, while the $218 billion boomers remain largely untapped.

According to market researcher Charlie Nelson of Foreseechange, the total market of people 55-plus represents more than one-third of all spending and should become the focus for advertisers and media companies. Boomers over 45 will spend more than $46 billion on food, nearly $10 billion on clothes and more than $34 billion on recreation this year.

Widely advertised and in its fifth successful year, the Baby Boomers & Retirees Lifestyle gives you a direct line, face-to-face opportunity to connect with this much-neglected demographic. A cleverly designed multi-level marketing platform for exhibitors gives you the opportunity to continue reaching the boomers with online advertising.
Take advantage of this untapped goldmine today. Call 1300 781 980 for more details.

(Source: Boomers the neglected goldmine; Simon Canning, 22 May 2008)